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FINANCE PRICING
HERMIA / FINANCE PRICING

Finance pricing.
No guessing.

What you pay, what counts as an enquiry, what’s included and when you’re charged. Every answer, before you configure.

01 / YOUR PLAN

Four plans.
Built for lenders and brokers.

You pay by how many new enquiries arrive each month. Hermia never messages your customers: each enquiry goes into your CRM and to the right person.

StarterUSD 600a month

Up to 300 enquiries a month. USD 800 setup, paid once.

Like a mortgage broker: about 120 new enquiries a month.

StandardUSD 1,700a month

301 to 1,000 enquiries a month. USD 4,400 setup, paid once.

Like a lending team with eight brokers: about 500 a month.

GrowthUSD 3,500a month

1,001 to 2,500 enquiries a month. USD 7,500 setup, paid once.

Like a finance group with several offices: about 1,500 a month.

LargeUSD 8,000a month

More than 2,500 a month, no upper limit. USD 15,000 setup, paid once.

Like a national lender’s enquiry desk: 3,000 or more a month.

All prices are in US dollars, the same in every country and every industry, and include any GST that applies. Setup is paid once, per business. The 2-day free trial starts the day your Hermia is live.

02 / FEATURES

Add only
what helps.

Optional, each on its own: a setup fee once, then the same each month, set by your plan. USD 79 on Starter, 199 on Standard, 449 on Growth, and 799 on Large for every 4,000 enquiries a month.

Hermia Notes

Your notes send each enquiry to the right broker, with what they need.

Hermia Automate

A voice note after a call updates your CRM.

Hermia never messages a finance business’s customers, so Missed calls, the Employee tracker, Booking reminders, Quote follow-up and Payment reminders aren’t offered. Add or stop a feature any time from your change page. A feature you stop stays on until the end of the month you’ve paid for.

03 / YOUR QUESTIONS

What counts as an enquiry

One new person, counted once. Never a message count.

What counts as one enquiry?

Each new person who emails about a loan or a product is one enquiry.

If the same person gets in touch again, does it count twice?

No. If the same person gets in touch again within 7 days, it still counts once.

What isn’t counted?

Spam that Hermia blocks isn’t counted, and neither are replies, follow-ups or questions in a conversation that’s already going. Your plan is based only on how many people get in touch, never on how many messages it takes.

How are the months counted?

Calendar months, in your own time zone. The month your Hermia goes live is a part month and doesn’t count.

Your plan can’t move until you’ve had 4 full months live, because there aren’t 4 months to go on before then.

How do I know you counted right?

Every plan email shows your total for each month and where those enquiries came from, with a private link to the full list: each person’s name, email or phone, the date and time, and the channel. The list opens only with your customer ID, and you can download it.

Names and contact details are deleted 6 months after each enquiry; the monthly totals are kept. If anything looks wrong, reply to the email and we’ll go through it with you.

04 / YOUR QUESTIONS

Your plan

Four plans, set by your enquiries. Every plan gets the same Hermia.

Which plan should I choose?

The one that fits the enquiries you get in a typical month: Starter up to 300, Standard 301 to 1,000, Growth 1,001 to 2,500, and Large for more than 2,500. Every plan gets the same Hermia.

If you choose wrong, your plan corrects itself from your real numbers, and you’re told before anything changes.

What does each plan cost?
The four plans, the same for every industry
PlanEnquiriesMonthlySetup
StarterUp to 300 enquiries a monthUSD 600 a monthUSD 800 once
Standard301 to 1,000 enquiries a monthUSD 1,700 a monthUSD 4,400 once
Growth1,001 to 2,500 enquiries a monthUSD 3,500 a monthUSD 7,500 once
LargeMore than 2,500 a month, no upper limitUSD 8,000 a monthUSD 15,000 once

Prices are in US dollars, the same in every country and every industry, and include any GST that applies.

Is there a limit on the Large plan?

No. Large has no upper limit and no custom quote. Every business with more than 2,500 enquiries a month is on Large, at USD 8,000 a month, and can choose it and start straight away.

What does it cost over a year?
Over a year
PlanFirst year (setup + 12 months)Each year after
StarterUSD 8,000USD 7,200
StandardUSD 24,800USD 20,400
GrowthUSD 49,500USD 42,000
LargeUSD 111,000USD 96,000
What currency are the prices in?

US dollars, for businesses in every country. If your card is in another currency, your bank converts the payment at its own rate, and any conversion fee is your bank’s, not Hermia’s.

05 / YOUR QUESTIONS

When your enquiries change

Up when you grow. Down when you don’t. You’re always told first.

What happens in one busy month?

Nothing changes. Hermia keeps answering every enquiry, and we let you know you were over your plan that month. That’s all.

When does my plan move up?

Only when you’re over your plan 4 months in a row. Your plan moves to the one that fits the quietest of those 4 months.

We email you each month’s total, where your enquiries came from, and a private list of every enquiry we counted. The new monthly price starts on your first bill at least 7 days after that email. There’s no setup fee for the move.

When does my plan move down?

When you’re under your plan 4 months in a row. It moves down by itself on your next bill, to the plan that fits the busiest of those 4 months. You don’t have to ask, and we email you the numbers.

When does a new price start?

Always on a bill, never part-way through a month. A move up starts on your first bill at least 7 days after we email you. A move down starts on your next bill. Nothing is charged or credited for the month you’re in.

Do I pay setup again when my plan changes?

No. Setup is paid once, for the plan you start on. Moving to another plan changes only your monthly fee, up or down. Moving down doesn’t refund setup you’ve already paid.

06 / YOUR QUESTIONS

What Hermia does for finance

Everything below is in every plan.

What does Hermia do with each enquiry?
  • Every emailed enquiry read and filed, day or night, with no message sent to your customer.
  • Each enquiry read for the loan or product, the amount, the timeframe and the best time to call.
  • Straight into your CRM as one record. A person on your team follows up.
  • Duplicates removed, so one enquiry becomes one record.
What does Hermia never do?

Hermia puts your emailed enquiries into your CRM. It never messages your customers and never gives financial advice.

Hermia never pretends: a question that wasn’t answered is recorded as not answered.

Your team decides who is contacted, and how.

An adviser reviewing printed pages with a pen under a desk lamp
07 / YOUR QUESTIONS

Hermia Notes

Your notes send every enquiry to the right person.

What does Hermia Notes do for finance?

Hermia never answers or messages finance customers. Your team’s notes tell Hermia where each kind of enquiry goes and which details to take from the email, so every enquiry reaches the right person.

How do we keep the notes up to date?

Tell Hermia the way you’d brief a colleague: “Car loans are paused.” A product sheet as a PDF works too. Each person sees and edits their own notes; owners and admins see the whole team’s.

Does it cost extra?

Yes, if you add it. Hermia Notes is optional. It has a setup fee, paid once, and a monthly fee after your free trial, and both are the same amount, set by your plan:

  • Starter: USD 79
  • Standard: USD 199
  • Growth: USD 449
  • Large: USD 799 for every 4,000 enquiries a month, setup and monthly

Add it after you’re live and you pay its setup fee, not a change request.

08 / YOUR QUESTIONS

Hermia Automate

Your CRM, updated without typing.

What is Hermia Automate?

The everyday updates that aren’t a new enquiry, such as a signed form, a payment received, a client’s updated details, or a note from a call. Your team sends Hermia a voice note, photo or PDF, and Hermia puts each detail in the part of your CRM you chose for it. Nobody types it in.

Who decides where each update goes?

You do. For each kind of update you choose the part of your CRM and the heading. Then choose how it goes in: shown to the person first for a quick check, or straight in. Straight in is only used when Hermia is sure of the right record.

Which systems does it work with?

On Simpro, Hermia writes it straight in. On any other system, each update arrives by email, laid out under your headings and ready to add.

Can a filed update be undone?

Yes, for ten minutes. Every word and number comes from what was sent; nothing is added, guessed or reworded.

Does it cost extra?

Yes, if you add it. Hermia Automate is optional. It has a setup fee, paid once, and a monthly fee after your free trial, and both are the same amount, set by your plan:

  • Starter: USD 79
  • Standard: USD 199
  • Growth: USD 449
  • Large: USD 799 for every 4,000 enquiries a month, setup and monthly

Add it after you’re live and you pay its setup fee, not a change request.

09 / YOUR QUESTIONS

Setup and the monthly fee

Paid once to build it. Paid monthly to run it.

What does the setup fee pay for?

Your own Hermia, built for your business alone from the choices you make when you configure it:

  • The email inboxes your enquiries arrive in.
  • What Hermia takes from each email, and where it goes.
  • Who receives each finished lead, by email, and your CRM or job system.
  • Every part checked, step by step, before a single enquiry reaches it.
  • Your customer ID, the reference for anything you change later.

It’s usually ready within 1 business day, often much sooner.

What does the monthly fee cover?

Everything your Hermia does, for every enquiry, every day of the month, including nights, weekends and your busiest week of the year. Your setup is checked every day, busy days are queued and never dropped, and our team is alerted the moment something needs a person.

Why is it priced this way?
  • By enquiries, because that’s the work. Every plan gets the same checks and the same care.
  • It comes down by itself, so you never have to ask for a cheaper plan.
  • The numbers first. One busy month never changes your price.
  • A setup fee, because your Hermia is built for you alone. Paid once.
  • Changes priced on their own, so the monthly fee stays flat for everyone on the same plan.
10 / YOUR QUESTIONS

Billing and the free trial

What happens, in order, and when each payment is taken.

When exactly am I charged?

The setup fee is charged at checkout, with the setup fee of each feature you add, and your card is kept on file. The monthly fees are charged for the first time when your 2-day free trial ends, and then every month after that.

How does the free trial work?

Your 2 days start the day your Hermia is live, not the day you pay, so you see it work on your own enquiries first.

Cancel within the 2 days and the setup fee is refunded, with the setup fee of each feature you added, less one USD 84 refund processing fee. Without features, that’s:

  • Starter: USD 716 back
  • Standard: USD 4,316 back
  • Growth: USD 7,416 back
  • Large: USD 14,916 back

Cancel before your Hermia is ready and every setup fee is refunded.

Is there a minimum term? Can I cancel?

There’s no minimum term. After the free trial it’s month to month, and you can cancel any time. Service stops straight away when you cancel, and the rest of the month you’ve already paid for isn’t refunded.

11 / YOUR QUESTIONS

Features, changes and extra charges

Only what you choose. No usage charges.

Are there any extra charges?

Only if you choose them:

  • Features you add: Hermia Notes and Hermia Automate, each with its own setup fee and monthly fee, set by your plan.
  • A change request once you’re live, at USD 500 for each kind of change, on every plan.

There are no usage charges: nothing per message, per channel, per question or per person who receives leads, nothing for using (or not using) a CRM, and nothing for a busy month.

Every plan includes a page for each of your customers, with everything Hermia has done for them in one place, and a results report every month.

Which features can I add, and what do they cost?

Any of these, on any plan, at the start or later. Each one is optional:

  • Hermia Notes: Your notes send every enquiry to the right person, with the details they need from the email.
  • Hermia Automate: Your CRM, updated without typing: your team sends a voice note, photo or PDF, and each detail goes where you choose.

Missed calls, the Employee tracker, Booking reminders, Quote follow-up and Payment reminders aren’t offered to finance businesses, because Hermia never messages their customers.

Each feature, on each plan
PlanSetupMonthly
StarterUSD 79 onceUSD 79 a month
StandardUSD 199 onceUSD 199 a month
GrowthUSD 449 onceUSD 449 a month
LargeUSD 799 for every 4,000 enquiries a monthUSD 799 a month for every 4,000 enquiries a month

When your plan moves up or down, each feature’s monthly fee moves with it. On Large you start with one 4,000, and how many you pay for then follows your enquiries, by the same 4-month rule as your plan. Add a feature after you’re live, from the link we email you, and you pay its setup fee (the same as one month of it on your plan), not a change request. Stop one the same way whenever you like: it stays on until the end of the month you’ve paid for, then stops.

What counts as a change request?

Any change to your setup once it’s live. A finance business has two kinds, and each is USD 500:

  • Connections: adding or removing a way leads reach you, moving to a different CRM, or changing who receives leads.
  • Questions: adding, removing or rewording what Hermia looks for in each enquiry, or where each detail goes.

Several changes of the same kind sent together are one charge. You ask from the link we email you, and pay when you send the request.

Is reconnecting an account charged?

No. Reconnecting an account is always free, and your plan moving up or down is never charged as a change.

12 / YOUR QUESTIONS

If a payment fails

Clear rules, so there are no surprises.

What happens if a payment fails?
  • Straight away: we email you so you can update the card.
  • While unpaid: Hermia pauses and stops replying to new enquiries. Your setup is kept, not deleted.
  • When you pay: it switches back on by itself. Nothing is rebuilt.
  • After 12 months unpaid: your setup is removed. If you come back, it’s built again from your saved configuration.
What if the free trial ends without an active subscription?

The same rules apply: Hermia pauses and you’re told by email.

13 / YOUR QUESTIONS

Your CRM, and more than one business

The same price either way.

Do I need a CRM?

No, and the price is the same. Without one, every enquiry reaches your team as a secure lead docket by email.

I run more than one business or brand. How does that work?

Each business or brand has its own Hermia, with its own setup and its own monthly fee, so each one’s enquiries, questions and records stay separate.

YOUR NEXT STEP

Know the price.
Configure your business.

Choose your plan, where your enquiries come from, your questions and who receives each lead. Setup is paid once; after that, your plan follows your enquiries.

These commercial terms don’t limit any rights you have under the law. Read the Terms and the Service Agreement before you pay. Hermia doesn’t promise perfect automated answers or identical response times. See how Hermia works for finance on the Finance page.